Why has Tesco's loyal card scheme been successful where competitors' Dissertation

Why has Tescos loyal card intention been successful where competitors schemes have not - Dissertation ExampleIt has all over two thousand livestocks all over United Kingdom and has a wide range of products from everyday items of groceries to electric appliances to the mortgage market and even a clothing line. This indicates the level of diversity that this store has been into. The company does not target a specific niche instead it has been very successful at capturing the mass market yet providing a customized climax to the masses. Thos customer centric and market oriented approach has assistanceed Tesco become better than ever before, defeating all its competitors by making sure all their systems were intact. Its success snarly its customer committedness card which helped Tesco gauge customer interests, trends and ready-to-use market research that was in line with customer needs and wants. Surprisingly, when Tescos loyalty card scheme was thriving, other firms using the loy alty card concept were declining. There is no doubt about the fact that Tescos business model and effective strategies helped it progress its profits and give benefits to customers at the same time. Following is an analysis of Tescos success and the impact of the loyalty card scheme on it. ... hat Tesco is a wonderful example of those companies who are benefiting greatly with the use of loyalty cards, by identifying consumer need and anticipating their demand by looking at past trends and regular patterns of buying. wholly customers who shop from there earn points for shopping and can later use those points for free shopping from any Tesco store. This helps gauge customers loyalty. On the other hand, Tesco itself makes sure that it shows its loyalty to customers too. Moreover, by classifying trends of consumers Tesco has been able to make huge profits even after giving benefits to customers. This mutual interest and benefit to both helps create a win-win federal agency maintainin g loyalty of customers and raising company profits. In itself, this research, taking Tesco as a successful case of giving out loyalty cards to its customers will help analyze the circumstances in which loyalty cards actually work and whether it is worth giving benefits to customers in return for the information that they provide. Even though competitors the likes of Sainsbury also copied this scheme of Tesco, it nearly failed because for first, Tesco had a first movers advantage in this industry, and it was known for being customer focused instead of product focused. As a result of this, customers were probably more inclined towards a company that positioned itself as a beneficiary for the customers, giving them benefits of the loyalty card on with excellent customer care which made them feel loyal towards the company. Along with the Loyalty card, the credit of this trust and credibility that Tesco had earned was also because of its efficient processes and degenerate paced technol ogical improvements that helped it stay perfectly on track with the proficiently functioning supply chain. Thanks to the